Ads in RSS Feeds

Jason Kottke has an interesting idea:

Unlike the BBC and Salon, many media companies are not providing public RSS feeds of their headlines. For the news-hungry armed with RSS readers, this is not so good. I suspect the reasons are many but largely financial: “when we make our content available via this channel, where’s the money coming from?”

There are a number of potential solutions, but one of the easiest (which I have yet to see) would be embedding text ads into RSS feeds.

Perhaps this is something we could look at in BlogStreet somewhere. In fact, RSS has a lot more potential that is being exploited right now. For example, I’d love an RSS feed from all my neighbourhood shops on what’s new with them (sales, specials, etc.) – this can be a great value add as part of the Linux desktop in emerging markets.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.