Post-Bubble Tech Spending

From McKinsey Quarterly: Technology after the bubble: “IT will rise againbut only if the providers learn how to help their customers make money…When corporate demand for technology revives, within the next 18 to 24 months, the requirements for success in IT will be very different from those of the boom years. In the profligate 1990s, vendors got by on somewhat theoretical return-on-capital analyses. Now customers are more likely to demand that any case for investment not only take into account the business realities they face and their existing IT investments but also demonstrate the top- and bottom-line impact of the products and services on offer. The vendors must also learn from companies that have made their IT investments pay and show less successful companies how to emulate them.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.