The Internet lowers the cost of the tools of communication and creativity, making them affordable to individuals and small businesses. This phenomenon might be called Edge Power, because it increases power around the “edges” of the network, in contrast with broadcast media, where power is centralized.
There is a striking generation gap between media empires that were built before the Internet and those that grew up as Web businesses. Companies that were formed on the Internet treat Edge Power as a feature. Traditional media companies treat Edge Power as a bug.
Think of Emergic, which plans to make computing affordable for the next generation of users – especially those in the emerging markets, as an Edge Power. Emergic empowers today’s Edges, and brings them to the Centre.