In an emerging era of multidirectional, digital communications, the audience can be an integral part of the process. Call it We Media. Journalism is evolving away from its lecture mode heres the news, and you buy it or you dont to include a conversation.
Interactive technology and the mostly young readers and viewers who use and understand it are the catalysts. We Media augments traditional methods with new and yet-to-be invented collaboration tools ranging from e-mail to Web logs to digital video to peer-to-peer systems. But it boils down to something simple: our readers collectively know more than we do, and they dont have to settle for half-baked coverage when they can come into the kitchen themselves. This is not a threat. It is an opportunity. And the evolution of We Media will oblige us all to adapt.