Thew New Face of Global Competition

FastCompany writes about Wipro as proxy for the emergence of India’s software services outsources:

A decade ago, Wipro was an anonymous conglomerate selling cooking oil and personal computers, mostly in India. Today, it is a $903 million-a-year global company, and most of its business comes from information-technology services. Since 1997, Wipro’s revenue has grown by an average of 26% a year while profits have grown by 69%. Its 15,000 technologists write software, integrate back-office solutions, design semiconductors, debug applications, take orders, and field help calls for some of the biggest companies in the world. They are as good at doing all of that as anyone in the world. Perhaps better. And they are cheaper — on average about 40% cheaper — than comparable American companies.

It is an irresistible force, and it’s on the rise. Three years ago, Bangalore was the software world’s biggest body shop, offering coders at $2 an hour. Now Wipro and a few rivals are moving upstream, swinging into such high-value services as consulting, integration, and architecture. Increasingly, Wipro is competing with Accenture, EDS, IBM, and the big accounting firms. And as often as not, it’s winning.

A wonderful sentiment echoed by Wipro’s Anjan Mukerji:

All of us were brought up with the thought that India was once great. We had such a rich heritage. Under the British, we lost a lot of that. Now we’re rebuilding.

Indians are proud and patriotic. Many people feel that we’re superior in math and science. We invented the sundial and the numeral zero. So we think that in anything having to do with technology, we should be world-class.

Thats exactly how I feel. We need to rebuild India using new technologies, ideas, innovations and knowledge as our weapons.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.