Momentum is gathering for location-based navigation among search engines and mobile device makers. Web search technology companies are working with wireless phone companies to power mobile search that can benefit from locally targeted results. In addition, wireless Internet devices are more often equipped with GPS technology that can track the user’s physical whereabouts. Both parties want to localize Web search to make it more relevant and draw more regional advertising dollars.
What would be useful here is if businesses start using the SMBmeta idea of Dan Bricklin to better specify their location. This can make the work of search engines much easier, and also help businesses generate more traffic in the physical world.