RFIDs in Consumer Products

The dream of tracking everything is coming closer to reality. NYTimes writes about how RFID technology is now making possible the ability to put a radio in every consumer product.

Beyond Gillette and Procter & Gamble, companies as diverse as International Paper and Canon USA are teaming up with retailers and customers to apply R.F.I.D., as it is known, to tracking products from the time they leave an assembly line to the time they leave the store.

The companies are tagging clothes, drugs, auto parts, copy machines and even mail with chips laden with information about content, origin and destination. They are also equipping shelves, doors and walls with sensors that can record that data when the products are near.


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Rajesh Jain

An Entrepreneur based in Mumbai, India.