Customer-driven IT has an interview with David Moschella who says: “The main point is that IT market leadership is migrating away from its traditional focus on hardware and software products, and toward IT services. It is these services that will prove most beneficial to those companies trying to use technology to create important new value for their customers and/or industry. Implicit in this is a greatly increased emphasis upon so-called vertical (industry-specific) markets and solutions.”

He adds: “It would appear that this cooperative model will also play an important role in many of today’s customer-driven frontiers. Think about the cooperation needed for successful business exchanges, interoperable health care, effective copyright protection, and all manner of emerging industry-specific metadata and standards. The strong de facto leadership that has determined so much of the IT industry’s past is becoming steadily less important, although it will never fade away altogether. Once again, new cooperative entities are emerging. The control of these entities will be one of the great opportunities of the next few years.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.