Portals are becoming an increasingly popular method of automating communication with customers, partners and employees. Interestingly, there is a trend underway whereby organizations are starting to deploy groups of ‘similar’ portals for distinct, specialized groups. These would be able to share functions for like communities and would also reuse administrative procedures.
Microportals offer organizations an extremely powerful tool to empower and distribute the management of their portal for areas such as multi-tiered distribution models, partner relationship management or ‘white labeling’. Such models bring a level of organizational complexity that basic portals will not easily handle. The result is a cost effective way of managing large numbers of portal users within a single infrastructure while reducing the cost of ownership by distributing portal management to trusted parties. The benefit to an organization is that they have full visibility of all portal usage across all of their microportals, and can extrapolate valuable information to aid their own prioritization and planning.