New Memes

We all need new things to keep talking about. Think of these as Memes. Now, the hottest meme going around blogsphere is social software. These memes get reinforced because we all seem to link to others talking about them, and then chip in with our opinions. The point is, and I don’t have a scientific study to prove it, is that there is roughly one new meme every month. This sustains life and chatter. Not that it is bad. But then, one has to separate the hype and what is real.

Like now all of a sudden almost all the business publications have been writing about Barry Diller emerging as the smartest Net investor. A few months ago, it was all about panning AOL Time Warner. And we in the blog world, follow the memes-of-the-moment. It would be good to do an analysis to see what is hot now, what was hot sometime ago, and then come back and see where these ideas are a few months later. Some become ingrained and thus invisible, while others simply die away. But it all makes for good discussion and thought.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.