Dave Winer makes an excellent suggestion: “If I were starting a new company in 2003, I would put in the charter that, in addition to whatever else my company did, the new company would be a publication. I’d hire an editor in chief, parallel to the CFO and CTO. This person’s charter would be to cover the company, much the same way the editor of the San Jose Mercury News covers Silicon Valley.”
I think a compnay blog is going to be increasingly important. How to get the views of a new company across to the interested set of people is a challenge that can be addressed by the emerging micromedia like blogs. It is one way to get out of the marketing trap that small / new businesses face.
