The Register has an article on some ideas from microsoft to small businesses on their marketing efforts:
Maintain a consistent identity communicate your corporate identity consistently throughout all printed material, whether it is letterheads, brochures or business cards.
Check the style ensure all promotional material reflects your business. Dont limit yourself to black and white incorporate colour, graphics and fonts which are representative of your companys personality.
Proof read check and double-check the content for spelling and grammar mistakes. Make sure it is factually up to date and correct.
Use clear messages Choose short, powerful words to make sure your customers understand exactly what your business offers.
Keep it simple use the tools available to present a professional image but be careful not to over-use graphics as this can give a mixed message and confuse your audience.
Good Maintain a consistent identity communicate your corporate identity consistently throughout all printed material, whether it is letterheads, brochures or business cards.
Check the style ensure all promotional material reflects your business. Dont limit yourself to black and white incorporate colour, graphics and fonts which are representative of your companys personality.
Proof read check and double-check the content for spelling and grammar mistakes. Make sure it is factually up to date and correct.
Use clear messages Choose short, powerful words to make sure your customers understand exactly what your business offers.
Keep it simple use the tools available to present a professional image but be careful not to over-use graphics as this can give a mixed message and confuse your audience.
Useful suggestions which all SMEs should keep in mind.
