Google as Internet Services Company

After the launch of Google News Alerts, Microdoc News writes that now “search being an attractive core, but certainly not the main game” for Google.

The danger Google Inc., is running is that Google loses focus on its core reason for being. Yahoo! lost its way as the best Directory Online when it piled hundreds of services onto its front page. Google Inc., could also go the same way unless the CEO focuses everyone in the company on the fact that Google Search is the foremost reason Google is where it is today. These additional services are great, but primarily, as a Nano Publisher I need the free referrals from Google Search otherwise the lifeline of my business is in jeopardy.

It will be very interesting to see how Google’s bets play out in the future, with many others (Yahoo, Microsoft, AOL) now concentrating on search and related services.


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Rajesh Jain

An Entrepreneur based in Mumbai, India.