WSJ has an article on the various companies angling for a piece of the search pie:
Already, Google is holding exercises on Amazon’s borders with its Froogle retailing engine. Amazon, too, has made moves beyond its core retailing business: The company increasingly acts as a guide to third-party stores in categories such as sporting goods and toys, and is developing an e-commerce search service. Meanwhile, eBay relies on search to help users find just about anything anyone would like to buy — and its popularity and PayPal payments unit put it in a strong position should it get an expansionist itch. Then there’s InterActiveCorp, which is a top provider of searches for airline tickets, hotel reservations and the like, but may want to establish a stronger position in everyday searches.
Yahoo, Google, Microsoft, eBay, Amazon, InterActiveCorp: They arrived from different starting points, and have different strengths, but all may be combatants in the new round of search wars.
