Search Wars

WSJ has an article on the various companies angling for a piece of the search pie:

Already, Google is holding exercises on Amazon’s borders with its Froogle retailing engine. Amazon, too, has made moves beyond its core retailing business: The company increasingly acts as a guide to third-party stores in categories such as sporting goods and toys, and is developing an e-commerce search service. Meanwhile, eBay relies on search to help users find just about anything anyone would like to buy — and its popularity and PayPal payments unit put it in a strong position should it get an expansionist itch. Then there’s InterActiveCorp, which is a top provider of searches for airline tickets, hotel reservations and the like, but may want to establish a stronger position in everyday searches.

Yahoo, Google, Microsoft, eBay, Amazon, InterActiveCorp: They arrived from different starting points, and have different strengths, but all may be combatants in the new round of search wars.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.