Blogging Winning the Ideas Game
I have come to the belief that every entrepreneur must blog. There are many reasons for this. The most important is to build brand and win mindshare. A weblog helps the entrepreneur win the ideas game, which is perhaps one of the most important battles. How does a small company, a start-up get its viewpoints across? Via the entrepreneurs blog: one which holds back nothing, one which reflects the personality of the entrepreneur, and one which outlines the vision for change that the entrepreneur has and the progress made en route.
The weblog charts out a territory for the entrepreneur. In my case, it has helped me garner some mindshare in a few areas: affordable computing for SMEs, rural development and the publish-subscribe web. When I started my weblog, it was about inculcating a discipline in my reading, and also sharing ideas. I call this sharing open-source company. Over time, this transparency in writing about what I am thinking of and are doing has helped me make more contacts than I have made in any other way in so short a time. I think of the weblog as a non-linearity in the social networks space. By writing about ones ideas and actions, one is inviting readers to get in touch on how they can contribute. I met Atanu Dey, who manages the Deeshaa project, via the weblog through Reuben in New York.
Yes, there is a significant time investment on blogging. But for the entrepreneur, it must become all in a days work. The entrepreneur must create a discipline such that there is something new everyday on the blog making it a daily habit for readers. This is time which will pay back well and big over the life of the venture. Entrepreneurs must think of blogs as the equivalent of personal broadcasting radio station wouldnt each of us like to have one?
Liking Enjoying the Ride
Most of all, the entrepreneur needs to enjoy each day of the business. Yes, there will be more down days than up days, but that is the path the entrepreneur has chosen. Maintaining ones enthusiasm levels through the good times and especially through the challenging times is very critical for the morale of the rest of the team. This can only happen if the entrepreneur deeply believes in the mission of the venture, for it is only this inner faith that can create that strong liking for what one is doing. A test is to ask oneself what one looks forward to a Monday morning or a Friday (or Saturday) evening. In fact, for an entrepreneur each morning must be looked forward to as a ray of hope, a step in the direction of eventual success. The joy must not be just in reaching the destination (few entrepreneurs do so), but in the journey, where each new turn has its own magical views. It is a journey of choice, and one which must be a joy-ride.
TECH TALK An Entrepreneurs Attributes+T