Richard MacManus wants a tool that individualises the Web. He looks at a 1994 tool called PAINT and puts in today’s context. From the 1994 vision for PAINT: “The increasing complexity of navigating the Internet is becoming one of the fundamental obstacles to its effective use. This is due to the nature of the Internet, principally, a disorganized collection of both sites and site documents whose exponential growth rate rapidly is outstripping any user’s ability to master it. There are two ways to deal with this complexity: reorganize the structure of the Internet or give each user the ability to organize an individual perspective of the Internet. Although the former would produce more global benefit, the latter is both easier to accomplish and potentially more beneficial to any individual or group of users.”