The biggest change for me in the past few months has been how little I use the browser to access content. I am getting information from 10 times more sites, but the time I spend has not changed. Instead of my going to these sites, the incremental updates from these sites (including weblogs) are delivered to me in my email client. As a result, I now have subscriptions to over 150 websites and weblogs, which deliver about 500 items into my mailbox. It takes me about 45 minutes to scan these items, and keep aside a handful for thinking and detailed viewing (in the eventuality that the full article is not available as part of the item). This revolution has been made possible by the magic of RSS (Rich Site Summary; an XML format for syndicating content), and it is RSS which is at the heart of the next web that is being created the Publish-Subscribe Web. Together, they form the foundation for the New Information Platform.
Consider the evolving nature of content and publishing from the users point of view:
The definition of what content is and how it is accessed has changed over the past few years. Users expectations have evolved, even as the sites that serve them have barely changed. This is the information discontinuity. The world of Internet content and portals, especially in emerging markets like India where habits are not yet completely formed, needs disruptive innovations.
The solution lies in taking Push, a Microcontent Client, Subscriptions, Narrowcast, Writing, Multimedia, Blogs, Contextual Ads, Social Networks, Localisation and Real-Time Updates into a common framework. Think of these as the elements that make up the New Information Platform.
Tomorrow: The New Information Platform (continued)
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