Haig Shahinian makes an intersting point: “Reading the notes everyone has been blogging from ETech, and listening to one of Tim O’Reilly’s speeches on ‘What’s on his radar’, it seems clear that socially driven technology is coming to be the killer app of the internet. I don’t mean the new breed of social networks like Friendster, I mean the social interactions provided by customer feedback and open discussion. If we just take a look at the top performers of internet based companies like Amazon and Ebay, it becomes plainly obvious that the competitive advantage is in the ability not only to create customers, but communities.”
After improviding individual productivity, the next focus for IT in enterprises is group productivity and this is where social software comes in. How can people work better in teams – that’s the next challenge.