Exceprts in Future Salon from a talk by Nicole Lazzaro, president and founder of XEODesign:
Just as film and television eclipsed the stage and literature as the dominant mediums of expression in the 20th century, computer games are emerging as the new ambassador of culture and taste for the 21st. As over 50% of US households play some form of computer games, next generation products and services will look increasingly to games for ways to connect with new consumers, how to become more emotionally and mentally engaging, and to seize the opportunity to offer emotions and challenges for optimal human experiences. Future products and services, work, and other cultural artifacts will provide better customer experiences by carefully crafting a consumer’s cognitive and emotional responses.
People will play more games in more places. What happens when the services offered by today’s laptop become cheap enough to print on a candy wrapper? Mobile gaming will improve other experiences such as interacting with friends and waiting in line. Augmented reality games break out into the real world through Geo-casching or games of tag through a city. With ubiquitous computing soon everything from your mobile phone, to your front door to the ketchup bottle in a diner could contain enough smarts to offer services. Will everything from your car, elevator, to coffeepot contains a screen and therefore the potential to host a game? Will we surf the net from our salt shaker or will it provide other opportunities to delight us and engage our attention?