RSS for Alerts

Jon Udell has an idea for RSS: institutional alerts.

My bank, for example, sends me email alerts when my checking balance falls below $500. To separate those alerts from my spam filters on the one hand, and from my interpersonal email on the other hand, I had to write a filter to catch them and route them to a folder. Many (probably most) people won’t go that extra mile. They’ll have to pluck the bank’s messages from a chaotic email stream, and will wind up missing some alerts.

The obvious alternative is a personalized RSS feed. Does anyone have this already? I’m hoping that, before the end of this year, at least one of the institutions that currently sends me email alerts will offer an RSS option.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.