Guy Kawasaki answers the question: “What is the most important ingredient in a good business plan?”
The most important ingredient of a good business plan is the executive summary. This should be about two pages long and answers the basic questions:
– What do you do?
– What pain are you solving?
– Who is your team?
– What is your business model?
– Who is your competition?
Of this list of questions, the most important is the one about the pain you’re solving. It better be real, big, and obvious to get funding.