Changing Broadcast TV Model

Reuters summarises comments made by Bill Gates recently:

The fundamental difference, he said, will be the demise of today’s concepts regarding channels and schedules. “The idea of just having that one linear thing — you don’t change your channel, so the local news leads to the whole lineup getting this great popularity — that’s on its way out,” Gates said. “But slowly.”

This change is being caused today by digital video recorders and by the breadth of available cable and satellite channels, he said. In the near future, however, the advent of Microsoft Windows XP Media Center Edition 2005 and other technologies will offer more options and flexibility to creators and audiences alike.

“The ideal for many content people would be that they just put their content on the Internet and then they have a direct relationship with the viewer,” Gates said. “That model for low-volume content is the future.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.