Real-Time Search

John Battelle takes a look ahead: “This scenario involves several elements already in place search technologies, mobile phones, and the Universal Product Code system and some more fanciful, but nevertheless feasible technological and business model innovations…The implications of search breaking out of the PC box and making real time information available at the point of purchase has been discussed in plenty of places, I am sure, and probably with far more prowess than this simple scenario. It has also been the failed business model of several Web 1.0 companies. But somehow, with recent developments in local and mobile search, it seems much, much closer to happening now.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.