2004 has been a big year for RSS and has seen this kind of ad-hoc information networking develop in the wild, fueled by the availability of aggregators like NewsGator, Bloglines, and NetNewsWire, publishing platforms like Movable Type, Blogger, and MSN Spaces, and feed search engines like Technorati, Feedster, and PubSub, plus the emergence of super-infomediaries like Robert Scoble and the widespread adoption of RSS itself.
The harder it is right now for people to accomplish their task of communicatingof routing informationthe more improvement Enterprise RSS has to offer. Given that much of the information that will flow through an Enterprise RSS system is informal nuggets of informationnot a white paper, but a pointer to an article; not a marketing campaign, but a note about a product incompatibilitymuch of the value of Enterprise RSS will be in replacing informal communication channels, that is, “watercooler talk” and information usually gleaned by “walking the factory floor”.
The people for whom these channels have ceased to exist are mobile, remote, and distrbuted. Many of them only come to corporate HQ once a quarter, and ravenously eat up all the tidbits of information they can scrounge. They’re the last to know about just about everything. But they’re the ones in front of the customers, and in the middle of the revenue stream: sales, professional services, and field support.
Aside from field sales reps and consultants, many workers work in remote or home offices and are similarly disconnected from HQ. Enterprise RSS can help integrate these people back into the information fabric of a company.