Time-shifting is another word for on-demand. Russell Beattie writes: “Everything from your music, to your television shows, to your presence itself will all be where you are at your demand. Services like Orb, Avvenu, Sling, TiVo To Go and others will provide amazing time-shifting services either through syncing or streaming and transform how people think of their content. The mobile phone is at the core of this transformation because of its versatility. Those phones that are more versatile and open will be the most to benefit from this movement. On the other hand, one-trick devices like iPods or phones that are over-targeted at a specific market segment will fade from memory pretty quickly as they become less applicable to how people want to use their personal media.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.