The Long Tail of Software

Joe Kraus writes: “Its all about the long tail. Whatever business your starting, think about how to serve millions of markets of dozens instead of dozens of markets of millions. Serving the head isnt a bad strategy. You can build a great business. But, figure out how to serve the tail of your market efficiently and youve got a blockbuster.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.