The Future of Entertainment

Newsweek has a cover story in its international edition on the future of entertainment:

Just as all politics is local, all news and entertainment is now personalin the digital age, users can manipulate media to do what they want, when they want. Thanks to high-speed broadband pipes and peer-to-peer technology that puts more computing power in the hands of individuals, it’s become much easier to create and manipulate media online. In this new world, consumers, as much as creators, are in control.

Secondly, the Internet changes the timeline of entertainment production, broadcast and consumption. Instead of a movie opening on the big screen, then trickling down to television, video and the Internet, it can appear in all formats at once, as 2929 Entertainment plans to do with new Steven Soderbergh releases. At the same time, in a world of digital choice, people can ignore your offerings, but they can also keep watching, reading or listening forever. That concept, famously dubbed the “Long Tail” by Wired editor Chris Anderson, also changes the entire economic model of entertainment, creating hugely successful niche products over longer periods of time.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.