…The command-economy development programs of individual software vendors, however extensive and well-funded they may be, cannot possibly prevail against the sheer innovative diversity and economic efficiency of the Web 2.0 ecosystem. But even Web 2.0 has to be able to offer its own version of “one throat to choke, one stack to manage” before it can win through. There have to be platforms and marketplaces that impose rules and standards of behavior against which customers can hold participants in the ecosystem to account.
Imagine the power those ecosystem platforms will hold. These are the vendors whose influence will dominate the Web 2.0 landscape. That’s why, before the great Web 2.0 application mash-up can begin, there will be an almighty smash-up between the competing contenders. Several are already in the fray, but with markedly different approaches, while others have yet to make their moves.
At present, the dream of composing an enterprise application stack from mix-and-match services is really only possible within a tightly controlled architecture built entirely by a single organisation, which kind of defeats one of the principal objects of building it that way in the first place. As Jeff Schneider, another service-oriented blogger, noted last week, “Services will be built, bought, leased and borrowed. Recombining services, from anywhere, for value-add solutions is at the heart of a Service Oriented Enterprise.” Marketplaces will come into being to fulfil that demand.