Youth Publishing Online

Sadagopan writes about a Guardian story that third of all young people online have launched their own blog or website and adds: “This trend towards online communication has already manifested itself among music fans, with enthusiastic new communities forming around the latest bands often before they have even released a single or been heard on the radio. The explosion in cheaper high-speed internet access, which allows quicker access to music and video files and is typically charged at a flat monthly rate, has led to an upsurge in the time web users spend online. Some will have started personal sites with rudimentary personal information or centered around music or sport, while others have become mini publishing magnates before leaving school. Advertising is rapidly migrating online. Online advertising market will double in next four/five years.”