Dare Obasanjo writes:
When I first started working on the platform behind MSN Spaces, one of my pet scenarios was making it easier to create blog posts about events then syndicating them easily. One of the things I slowly realized is that unlike blogging which has killer apps for consuming syndicated content (RSS readers) there really isn’t anything similiar for calendar events nor is there likely to be anything compelling in that space in the near future. The average home user doesn’t utilize calendaring software nor is there incentive to start using such software. Even if every eventing website creates RSS feeds of events, the fact is that my girlfriend, my mom and even me don’t maintain calendars which would benefit from being able to consume this data.
The corporate user is easier since calendaring software is part of communications clients like Outlook and Lotus Notes. However those aren’t really the targets of sites like Upcoming or Eventful, however I suspect those are their best bets for potential users in the near term.