Microsoft’s Mid-Market Plans

Information Week writes:

Microsoft is making a big strategic shift in its 5- year-old business-applications division toward a simple but so-far elusive idea: Different kinds of workers use computers differently, and software should be designed for an employee’s role in the company. After two years of research, Microsoft managers have identified more than 50 everyday job roles at midsize companies they believe will benefit from desktop environments created just for them–everyone from a president or CFO to account managers in a sales department to workers on a manufacturing floor. Receptionists, too, get a unique data view on their PCs.

Instead of dozens of screens and menus, workers will get Web pages intended to show only the information they’re most likely to care about, often at a glance. Companies will be able to customize those entry points into Microsoft’s applications, too. Microsoft will deliver the first two dozen of these role-based apps later this year as part of an upgrade to its Great Plains ERP suite. Next year, it plans to roll out 25 more, as upgrades to its Axapta and Navision business-app suites.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.