Fortune writes how Steve Case [ex-AOL] is seeking to reinvent healthcare in the US:
Inspired by his older brother’s brave struggle with brain cancer (Dan Case died in 2002), the country’s worsening health-care crisis, and the tantalizing chance to build another company from scratch, Case launched Revolution Health Group, a collection of small firms designed to give patients control over their medical decisionsletting them search for specialists, book appointments, learn about their illnesses, and manage their health-care costs online.
What’s the business plan? John Pleasants, whom Case installed as CEO of the health group in September, says selling subscriptions to consumers and ad space to companies will be two big revenue streams. But Revolution also hopes to make money by doing everything from reselling health insurance policies offered by other companies to charging consumers for online doctor visits.