Attention Economy

Umair Haque writes: “Across consumer markets, attention is becoming the scarcest – and so most strategically vital – resource in the value chain. Attention scarcity is fundamentally reshaping the economics of most industries it touches; beginning with the media industry…Why does attention become relatively scarce in a Media 2.0 world? Fundamentally, because 2.0 technologies create a Cambrian Explosion in number and kind of media a micromedia explosion. Since its birth, media has been limited in number and in kind. But cheaply networked digital technologies, on the other hand, are producing vast amounts of entirely new kinds of media more than have ever concurrently been seen before.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.