Cingular’s Live Ticker

Investor’s Business Daily writes about a new service:

The Live Ticker feature is seen as the latest incarnation of push technology, which was developed by PointCast in the 1990s for desktop computers. Though PointCast’s technology fell out of favor, the idea could work well on cell phones, analysts say.

“Live Ticker fits in well with how people use mobile phones,” said Mark Donovan, analyst at research firm M-Metrics. “The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer.”

Cingular’s goal: getting more of its 52 million wireless subscribers to access the Web via their phones.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.