Mobile Search

Russell Buckley asks if mobile search is about being local.

I think mobile search will be driven by another variable altogether and that’s N2KN – or the Need to Know Now factor. The N2KN factor may indeed have a local element to it from time to time, but Local won’t be the factor that actually stimulates the Search. In the short to medium term, when mobiles are so much slower and clumsier to use than computers (or even Yellow Pages), being motivated to use mobile search is going to depend on how urgently you need the information and how important it is.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.