The Beauty of Simplicity

Fast Company writes:

Here is how [Google’s] Mayer thinks about the tension between complexity of function and simplicity of design: “Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open–and that can be intimidating and occasionally harmful.”

It’s often that tension–between the desire to cram in cool new features and the desire to make a product easy to use–that makes delivering on the simplicity promise so hard, particularly in companies where engineers hold sway.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.