The New York Times writes:
AMANDA CONGDON is a big star on really small screens – like the 4- inch window she appears in on computer monitors every weekday morning or the 2 inches she has to work with on the new video iPod. Ms. Congdon, you see, is the anchor of a daily, three-minute, mock TV news report shot on a camcorder, edited on a laptop and posted on a blog called Rocketboom, which now reaches more than 100,000 fans a day.
In terms of subject matter, Rocketboom is actually quite a standard – one might even say traditional – Web log: Ms. Congdon comments on intriguing items she, and the site’s producer, Andrew Baron, have found on the Web, and includes links to them which appear just below clear, smooth-playing video. The items tend to be developments in Internet culture (robots and flash mobs, say, or flash mobs of robots) with a sprinkling of left-leaning political commentary (Ms. Congdon announced the posting of Representative Tom DeLay’s mug shot while wearing a party hat and blowing a noisemaker) and samples of Web video from around the world.
What makes Rocketboom so different from most of the other video blogs, or vlogs, that have popped up in the last year or so is that the daily episodes are consistently entertaining. With Mr. Baron, 35, the designer who created the site and films the episodes, Ms. Congdon, 24, has fashioned a quirky, charming persona, with an inventive take on the news that is closer in spirit to Letterman than CNN.
At a cost of about $20 an episode, they reach an audience that some days is roughly comparable in size to that of, say, CNN’s late, unlamented “Crossfire” political debate show.