Search Predictions for 2006

John Battelle offers his predictions for next year. Among them:

4. Google and Yahoo will both enter the video (nee television) advertising marketplace.

13. Mobile. I repeat my mobile prediction from last year, in the hope that it will come true this year: Mobile will finally be plugged into the web in a way that makes sense for the average user and a major mobile innovation – the kind that makes us all say – Jeez that was obvious – will occur. At the core of this innovation will be the concept of search. The outlines of such an innovation: it’ll be a way for mobile users to gather the unstructured data they leverage every day while talking on the phone and make it useful to their personal web (including email and RSS, in particular). And it will be a business that looks and feels like a Web 2.0 business – leveraging iterative web development practices, open APIs, and innovation in assembly – that makes the leap.

14. The China Internet Bubble will begin to deflate.

John also did a review of his predictions last year.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.