New York Times writes:
THE average American household now owns some 25 consumer electronics products – televisions and stereos and high-tech gimcracks of every imaginable flavor. That statistic brings that industry’s annual convention in Las Vegas last week into stark relief. Some 130,000 people moved around a noisy, pulsing display space, with thousands of products covering a land mass that seemed roughly equivalent to Norway’s.
That battleground for things like who makes the biggest flat-screen TV with the highest-definition picture was, of course, in full force at the show. But it is now only one of two battlegrounds. The other – call it branded ubiquity – is about who controls the interaction between the consumer and that gadget and, more and more, all the other gadgets in the house as they become interconnected.
Increasingly, multiple gizmos live in a single box. Just as iPods can show videos and photographs, new generations of mobile telephones can store hundreds of songs but also take a heck of a photo or get access to a video and Web content. And there are, of course, Microsoft’s Windows Media Centers and other “digital lifestyle” devices that will be powered by its software, or Intel’s new Viiv technology platform.