Feedster, Search and Syndication

David Berkowitz writes:

Feedster’s business model centers on RSS advertising, syndicating ads every few posts into its feeds. If you’re looking to run an advertising campaign on Feedster, get in line. “We’ve probably turned away more campaigns than we’ve run,” said Redlitz. Holding Feedster back for the time being is an inventory crunch. Redlitz said Feedster could double its inventory this year, yet advertiser demand is spreading beyond the early adopters. I asked Redlitz when he foresaw inventory meeting advertiser demand. He answered bluntly, “I don’t think it will.”

In the context of other developments in the search engine space, Feedster fits in most closely with vertical search, both as a vertical search engine itself and as a distribution channel for other vertical search sites. In aggregating others’ feeds, Feedster can be a resource where consumers can subscribe to publishers’ feeds of news, jobs, movie reviews, recipes, message board posts, product listings, travel deals, and other types of content. The syndication model changes the nature of search from a pull to a push model, and in the push model, search isn’t really search at all.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.