Umair Haque writes:
What do Googles use of markets to disrupt advertising, Lego harnessing prosumers to amplify innovation, and connected consumers self-organizing into networks on MySpace all have in common? Theyre all nascent examples of edge competencies.
Management thinkers and economists have long speculated that cheaper and cheaper information would disintegrate value chains into more and more highly specialized segments. Less often, theyve considered the possibility that as value chains disintegrate, value creation might begin to shift outside the boundaries of firms themselves.
Yet this is exactly the world thats emerging. Because coordination is becoming cheaper, the universe of value outside the boundaries of the firm the resources, activities, and skills external to it is beginning to explode: different organizational forms, like markets, networks, and communities, are beginning to emerge as powerful economic forces.