Entertainment as Broadband’s Killer App

Om Malik quotes from Firstmile.US: “Entertainment is inarguably of economic primacy to Americans…Broadband can provide consumers with more entertainment, in a more convenient way. With appropriate business model changes, entertainment is the killer app that will drive broadband forward and increase the standard of living of Americans still further.”

Om adds: “Clearly, in niche markets we can see the impact of this. Akimbo is enjoying some modicum of success with its foreign fare. The music sales online are increasing sharply. Hell, MLB.com has been printing money. Yup, there might be some truth to the whole broadband for entertainment theory.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.