NYTimes writes about MovieBeam:
MovieBeam is built around a technology that broadcasts movies slowly over unused portions of the television signals to set-top boxes that store them on a hard disk. Users will have a choice of 100 movies mainly those that have been recently released on DVD’s with 10 new titles replacing old ones each week.
Consumers will buy the MovieBeam box for $250 from electronics stores. They can send for a $50 rebate, but must also pay a $30 activation fee, making the effective upfront cost $230. The service does not charge a monthly fee, but movies cost $3.99 each for current titles and $1.99 for older ones. (The company will also offer some movies in a high-definition format for an additional $1.) The customers will be able to watch the movie for a 24-hour period.
Tres Izzard, a former Disney executive who is now the chief executive of MovieBeam, said the service was meant to appeal to the 30 million people who rent at least four movies a month. Four-fifths of those rentals, he said, are releases of the sort that will be in the MovieBeam service.