Creators, Synthesizers and Consumers

Bradley Horowitz writes that for every 1 creator, there are 10 sythesizers and 100 consumers:

As an example take Yahoo! Groups.

* 1% of the user population might start a group (or a thread within a group)
* 10% of the user population might participate actively, and actually author content whether starting a thread or responding to a thread-in-progress
* 100% of the user population benefits from the activities of the above groups (lurkers)

There are a couple of interesting points worth noting. The first is that we dont need to convert 100% of the audience into active participants to have a thriving product that benefits tens of millions of users. In fact, there are many reasons why you wouldnt want to do this. The hurdles that users cross as they transition from lurkers to synthesizers to creators are also filters that can eliminate noise from signal. Another point is that the levels of the pyramid are containing – the creators are also consumers.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.