Mobile Services

Anders Lindh writes: “The challenges in service innovation will all be about relevance and context. Sure, social bookmarking is a great thing on my desktop, but its not a killer mobile service. Google does a great job in finding millions on entries for some particular query, but in a mobile context Im interested in one often very specific answer. Online maps and real-world-service-location become interesting only when my actual physical location is taken into account, even when moving around at greater speeds. I prefer to write blog entries from my desktop, but reading them while on the move will become more common. This leads to a great dependance on relevance, as the small screen greatly puts a limit on the amount of information that I want to be exposed to.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.