Richard MacManus writes about a new Jupiter Research report:
Google has what Jupiter calls “the most powerful ad network online”, with $6 billion in advertising revenue in 2005…Compared to Yahoo’s $4.6 billion, this makes Google the premier online advertising network. So despite the relatively small time spent per user, Google still comes out top in online advertising. More than anything, this points to the value of the distributed nature of Google’s ad network – the ads don’t just appear on Google’s web properties, they are also displayed on millions of external websites and blogs. This is a portal circa 2005/6, not the old-style ‘MyYahoo’ portal.