YouTube and Clip Culture

The Economist writes about YouTube’s phenomenal success with video on the Internet:

In December people were uploading 8,000 clips a day, and watching 3m a day. This month they were uploading 35,000 a day and watching 40m a day. With such amazing growthalmost all by word of mouth, e-mail and hyperlinkYouTube already has four times the traffic of Google Video, the online video market of the world’s largest search-engine firm, and the nearest thing to a rival.

The success of YouTube points to another development. People are spending an average of 15 minutes on the site during each visit, enough to view several short, funny clips. This is because they are using YouTube for little breaks during a dull workday. And it is a lean-forward experience, as people sit in front of computer screens. This clip culture, as Mr Hurley calls it, is quite different from the lean-back experience of enjoying a half-hour show while reclining on the sofa.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.