Robert Young writes:
In my view, the big reason why its so difficult for programmers to pick potential winners is due to the inefficiency and limitations of the broadcast medium itself. Due to the scarcity of prime time slots thats inherent in the linear programming format, programmers are forced to choose a very small percentage of available projects/shows. So for every project that gets the green light, there are countless others that didnt make the cut. And the probability that potential winners were rejected is very high. As Mark points out himself, some of todays top rated shows like Lost, Desperate Housewives and American Idol almost didnt make it on the air. But what if programmers didnt have to take such high risks and they didnt have to choose that one from a pool of a hundred or a thousand. So instead of making that one big bet, what if they took the same development dollars and spread it out amongst a number of different projects. This is precisely what Internet TV will allow them to do something they really couldnt do effectively and efficiently on broadcast TV.