Blogging vs Traditional Media

Mark Cuban writes:

A blog is media. Its a platform to communicate that can reach anyone within reach of an internet connection. Ive been writing this blog for more than 2 years and that time has allowed me to recognize the difference between a blog and traditional media and why the two will never successfully meet.

In traditional media, you are first defined by your medium. There is some constraint to the physical or digital definition of the medium the content is delivered on or by, that for the most part determines how you are perceived.

There is a cost vs time vs interest vs access series of constraints that determines who your audience is, how you reach them and what they expect of you. Over time, that has evolved our media into very defined roles.

Blogs are different. There really isnt a cost constraint. It costs nothing to create a blog. There are time constraints, but less so than traditional media. Bloggers dont have to publish or show on a schedule. In a nutshell, blogging is personal. Which is really where the paths of blogging and traditonal media diverge. Traditional media has become almost exclusively corporate while blogging remains almost exclusively personal.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.