Betting the Company

Tom Evslin writes:

If youre the one who makes strategic decisions, youre betting the company every day whether you choose to acknowledge that youre putting the chips down or not. Doing nothing is a bet on the status quo. Usually thats the wrong bet in the long term but its an easy one to sell in the short term since you dont appear to be making a bet at all.

If youre a CEO no matter what size your company ask yourself each morning when you brush your teeth what youre betting your company on. If the answer is nothing, it means youre betting on the status quo without even making that decision explicitly. Very bad idea. Not why you get the big bucks.

Also read Tom’s follow-up post.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.